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Bein — Fashion Retail Guide

Fashion retail guide with MapKit and AR-style virtual try-on

Platform
ios
Stage
live
Year
2011
Team
Solo
@ Be-in.ru (2011-2011)
A Andrei Solovev
Bein — Fashion Retail Guide screenshot 1
Bein — Fashion Retail Guide screenshot 2
Bein — Fashion Retail Guide screenshot 3
Bein — Fashion Retail Guide screenshot 4
Bein — Fashion Retail Guide screenshot 5

// Built with

objective-c MapKit AVFoundation Facebook SDK Core Graphics

01 Problem

Fashion shoppers in St. Petersburg wanted to discover retail stores, browse collections, and visualize how clothing items would look before visiting stores. The Be-in.ru fashion portal needed a mobile companion that brought their catalog to life with location awareness and an innovative camera-based virtual try-on experience.

03 Solution

Developed an iOS fashion retail guide integrating MapKit for store discovery, Facebook authentication for social features, and an AR-style camera overlay for virtual try-on visualization. Built with Objective-C, the app used custom camera view controllers with overlay compositing to let users see clothing items superimposed on the camera feed. Implemented store location mapping and social sharing of try-on results.

04 Outcomes

Qualitative

  • AR-style virtual try-on before ARKit existed
  • Store discovery with MapKit integration
  • Social sharing via Facebook authentication

06 Constraints

  • Real-time camera overlay compositing
  • Accurate store location mapping
  • Facebook SDK integration for social features

07 Innovation

Implemented an early AR-style camera overlay for virtual fashion try-on before ARKit existed, using AVFoundation camera capture with Core Graphics image compositing to superimpose clothing items on the live camera feed.

Novelty: high

09 Links

Be-in.ru - Fashion Retail Guide behance

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